Blog

Sep
16

A practical and concise beginner’s guide to SEO

Hey guys, here’s a practical, no-nonsense and concise guide to get you started with seeing SEO results in the next 3 months or less. Read to the end and then feel free to ask me questions by commenting below or emailing tony@tonylopesmarketing.com. What is SEO? Search Engine Optimisation, or SEO, is the art and science […]

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Sep
16

How to write headlines that sell

Your headline needs to sell the rest of your article – and you have mere milliseconds to grab attention. Copywriters have always known that a good headlines is the key to getting their work read. Like the subject line of an email, it is the headline that does most of the work yet so few […]

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Sep
16

SEO copywriting for absolute beginners

SEO copywriting is writing web content with the objective of attracting visitors to your site through search engines and then persuading them to become customers. If you want to DOMINATE in the search engines as a web copy writer, you need to LOVE SEO just as much as Paris Hilton loves this hamburger. Which is […]

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Sep
16

How to make online copy easy to read

The golden rule is this: people don’t READ online, they SCAN. In the fast-paced world of Internet-browsing, people don’t read your carefully-crafted prose as if though they are snuggled up with a James Patterson novel. There’s no time for that…people want the bottom line in record time or else they’re going to move on. The key to […]

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Sep
16

How to become a freelance writer in South Africa

Everything you need to know about becoming a freelance writer is here. You only need to find the will to become a freelance writer and pursue your dream of working at your own pace, on your own terms, from anywhere in the world. If writing is what you love, then freelance writing is the career […]

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Sep
16

My best time to write

Now let’s get one thing absolutely straight here. I am NOT a morning person. I blame my night owl tendencies on my Portuguese surname (Lopes) which means “son of wolf”.  Wolves prowl at night. I’m half wolf! It is with GREAT surprise then that I find that my best time to write is early, early […]

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Sep
16

How writing helps me get a life

I woke up too early this morning (for a Saturday) and lay dozing for a bit. As the sun rose our room became brighter and brighter and soon I was fully awake. Usually I would grab my phone and see what I missed – what if something happened on Facebook or Instagram and I would […]

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Sep
16

Back to basics with copywriting

There is absolute truth in the statement: “Copy is King”. Copywriting is the the fundamental particle of matter when it comes to business, marketing and communication. It is the quark, neutrino and lepton. The Large Hadron Collidor was built to detect copywriting. It’s the beginning and end of effective online marketing. Copywriting has goals. It’s […]

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Sep
16

Why digital marketing?

Digital has changed the world of business. Now everything can be measured in near real-time and this means you can be super efficient with your marketing spend. I enjoy the flexibility of testing and learning on the fly and being able to quickly adjust campaigns. Digital works closely with traditional marketing to reach and influence […]

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